JACK TELL THEM

Jack Harlow - They Don't Love It [Official Music Video]

Kentucky-born rapper Jack Harlow is back with a new single and music video, “They Don't Love It,” and it's already making waves in the rap world. Released on April 29th, the track features Harlow's signature witty lyrics, catchy flow, and smooth delivery. The accompanying music video, directed by Ace Pro and co-directed by Harlow himself, perfectly captures the energy and vibe of the song, creating a visual masterpiece that is both entertaining and thought-provoking.

The video opens with Harlow and his friends driving around in a vintage convertible, cruising through the streets of Miami at night. The neon lights and palm trees in the background set the scene for a night of adventure and fun. As the song begins, Harlow's verses and chorus start to play, and we see the rapper and his crew partying in various locations, including a luxurious hotel suite, a strip club, and a bar.

The music video is a tribute to Miami's vibrant nightlife and the culture of excess that often goes along with it. Harlow and his friends are seen drinking and smoking throughout the video, showcasing the carefree and hedonistic lifestyle that many young people aspire to. However, the video also touches on the darker side of the party scene, with scenes of drug use and excess leading to a sudden and unexpected plot twist.

As the video progresses, we see Harlow and his friends getting deeper into their partying, with scenes of them taking pills and drinking excessively. The video takes a dark turn when Harlow's friend suddenly collapses and is rushed to the hospital. The incident serves as a cautionary tale about the dangers of excess and the importance of taking care of yourself and those around you.

Overall, “They Don't Love It” is a compelling and entertaining track that showcases Jack Harlow's lyrical ability and his skill at crafting catchy hooks. The music video is a visual masterpiece that captures the energy and vibe of the song, while also offering a sobering reminder about the consequences of excess. It's another excellent addition to Harlow's growing catalogue of hits and catalogue be a fan favorite for years to come.